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TRIBALDEX
From Missional Context: Research for Missional Roles from the IICM Missional Suite
| IICM Project | NeoTribal Cultures Project |
| IICM Processes | iFOCUS, iMULTIPLY, iDESIGN, iSERVE |
| Report Category | Community Research |
| Data Type | Demographics, MOSAIC segmentation |
| Standard Report | 10 Mile Ring |
| Custom Report | Rings, drive time, polygon |
| Area Reports | State, DMA, County, MSA, Places, Tracts, Block Groups, Microgrids |
| Key Feature | Demographics of each segment within area |
| Key Maps | Top MOSAIC segments in area |
| Page Length | 158 pages |
| Report Purpose | identify cultural groups |
| Report Usage | local churches, planters, missionaries |
| Worksheets | provided |
| Mentoring | Missional Coaches available |
| Onsite Training | Mission Context Analysis training available |
| Online Training | in development |
| Minimum Donation | Standard $150; Custom $195; Region $225 |
| Quantity Discount | Discounts for quantities |
| Website Link | http://context.iicm.net/index.php/TRIBALDEX |
The TRIBALDEX™ report provides comprehensive, customized information for a specified ministry study area. For each of the major lifestyle segments in your ministry study area, you will receive maps, segment descriptions, community demographic characteristics, lifestyle characteristics, and a “Missional Segment Wheel” with an explanation of the following social identity characteristics: ethnic categories, lifestyle & lifestage categories, and socioeconomic, urbanicity, religious, and household structure. The “Global Lifestyle” information on the Missional Cyclopedia website links the lifestyle segments to similar lifestyles in over 20 countries around the world.
Primary Missional Role Using this Report
Those missional believers with apostolic giftedness endeavor to identify specific groups of people in the community that need to be reached with the gospel with the intent of beginning new ministries and congregations among them. The TRIBALDEX report provides the information that an apostolic team needs to take a multilayered approach to understanding the mulitiple social identities that are represented in the community.
Research Question
Report Description
The TRIBALDEX report provides 282 data variables on 158 pages of data and worksheets to enable churches to identify specific groups of people in their community. Each report is customized based upon a defined missional area which could be a ring distance, drive-time, a custom polygon, or which could be based upon a level of geography such as census blockgroup, census tract, zip code, city or town, county, MSA or other standard geographies.
Report Objective
To assist congregations in identifying ethnic, lifestyle, lifestage, and religious groups within their communities.
Report Contents
Socioscape – Social Neotribal Groups – 88 variables
- Social Environments – up to 6 different types
- (Upscale, Mainstay, Working, Country, Aspiring, Urban Communities)
- MOSAIC Social Lifestyle Groups – up to 12 different types
- Affluent Suburbia, Upscale America, Small Town Success, Blue Collar Backbone, American Diversity, Metro Fringe, Remote America, Aspiring Contemporaries, Rural Villages & Farms, Struggling Societies, Urban Essence, Varying Lifestyles
- IICM Social Lifestage Groups – up to 10 different types
- Youthville Quarters & Play Streets (<18)
- Reality Trends & Career Starters (18-34)
- Nesting Mortgagers & Family Focus (35-49)
- Graying Influentials & Aging Actives (50-64)
- Retired Enclaves & Declining Pensioners (65+)
- MOSAIC Social Lifestyle Segments – up to 60 different types
Ethnoscape – Ethnic Neotribal Groups – 63 variables
- Ethnic groups within each MOSAIC Segment
- Population categories including Anglo, Black, Native American, Asian, Multi-racial, Hispanic
- Foreign born population origins: European, Asian, African, American, Oceania & Born-at-sea countries
- Total of 27 language variables
- Language groups within each MOSAIC Segment
- Indo-European Germanic Languages (7)
- Slavic Languages (6)
- Indic Languages (6)
- Asian Languages (8)
- Other Languages (9)
- Total of 36 language variables
Demoscape – Demographic Neotribal Groups – 153 variables
- Age-based groups within each MOSAIC Segment
- Youth: 0-19
- Young Adults: 20-34
- Middle Adults: 35-44
- Maturing Adults: 45-64
- Senior Adults: 65+
- Total of 12 variables
- Economic groups within each MOSAIC Segment
- Lowest Income: <25,000
- Lower Middle: 25-40k
- Middle: 40-75k
- Upper Middle: 75-125k
- Highest: 125k+
- Total of 16 variables
- Educational groups within each MOSAIC Segment
- No High School
- High School
- Some College
- Assoc. degree
- College degree
- Graduate/Professional degree
- Total of 6 variables
- Family type groups within each MOSAIC Segment
- Avg HH size
- Avg Family & Non-Family size
- Median Family & Non-family income
- Married couples with & without kids (<18)
- Single Parents
- Singles Families & Non-families
- Partners with kids
- Partners without kids
- Families with adopted & step children
- Families with grandchildren
- Families with a sibling
- Families with other relative
- Families with non relatives
- Total of 31 variables
- Occupational groups within each MOSAIC Segment
- Employment
- Employer types (8)
- White collar (13)
- Gray collar (8)
- Blue collar (6)
- Black collar (4)
- Pink collar (2)
- Gold collar (3)
- Total of 45 variables
- Multi-housing groups within each MOSAIC Segment
- Housing - owners
- Housing - renters (5)
- Unit types (9)
- Occupancy rates (4)
- Rental POP in Multi-housing types (9)
- Total of 27 variables
- Group Quarter groups within each MOSAIC Segment
- Correctional (4)
- Nursing institutions (4)
- College Dorm POP (4)
- Military quarters (4)
- Total of 16 variables
Evangelscape – Socio-Religious Neotribal Groups – 5 variables
- Socio-Religious groups within Social Environments, MOSAIC Social Lifestyle Groups & MOSAIC Lifestyle Segments
- Evangelicals: Active & inactive (2)
- Religious but NOT Evangelical (1)
- Spiritual but NOT Religious (1)
- Non-evangelicals NOT interested in Religion or Spirituality (1)
- Total of 5 variables
Lifescape – Neotribal Groups Summary – 76 variables
- Summary for top 10 MOSAIC Segments compared to ministry study area averages
- Age
- Race/Ethnicity
- Education Family HH
- Non-family HH
- HH Income
- Family/Non-family Income
- Male/Female employment
- Housing Units
- HH by Size
- HH by person count
- Total of 76 variables
- 5 yr Future trends for top 10 MOSAIC Segments compared to ministry study area projections
- 76 variables as above
Report Worksheets
The worksheets provide a step-by-step procedure to identify significant groups of people in the community, where these groups live within the community, and the impact their characteristics have on reaching them for Christ, discipling them and congregationalizing them. The worksheets are designed as a group exercise -- where a missional team can identify pockets of various types of people and then discuss the implications these pockets have for evangelization and discipleship.
Report Training
Ministry Context Analysis training is included in the iFOCUS Basic Training process. Here participants use their own TRIBALDEX report in conjunction with presentations and dialogue regarding God’s Activity in the Community, Community Spirituality Issues, and Community Identity Issues. Participants learn how people use aspects of their social identities to create social groups. Their customized TRIBALDEX report lists many social categories that people in their community may use to create these social or “neotribal” groups.
Report Donation
Minimum donation required

