MISSIONDEX

From Missional Context: Research for Missional Roles from the IICM Missional Suite

IICM Project	NeoTribal Cultures Project
IICM Processes	iFOCUS, iMULTIPLY, iDESIGN, iSERVE
Report Category	Community Research
Data Type	Psychographics, Geodemographics, Lifestyle Behavior, MOSAIC segmentation
Standard Report	10 Mile Ring
Custom Report	Rings, drive time, polygon
Area Reports	State, DMA, County, MSA, Places, Tracts, Block Groups, Microgrids
Key Feature	Demographics of each segment within area
Key Maps	Top MOSAIC segments in area
Page Length	250 pages, 497 variables
Report Purpose	cultivate evangelistic connections
Report Usage	local churches, planters, missionaries
Worksheets	provided
Mentoring	Missional Coaches available
Onsite Training	Contextual Evangelization Methods
Online Training	in development
Minimum Donation	Standard $150; Custom $195; Region $225
Quantity Discount	Discounts for quantities
Website Link	http://context.iicm.net/index.php/MISSIONDEX

The MISSIONDEX™ provides specific ideas to help the congregation to reach its community for Christ. For each of the major lifestyle segments the report lists: (1) cultural bridges that could be used to build relationships, (2) cultural barriers that may inhibit the group’s understanding or acceptance of Christ, (3) themes or topics that could be used to more effectively present the gospel, (4) places where you could meet them, (5) possible projects you could use as a means of developing relationships, (6) possible enterprises that could be started that would enable Christians to build relationships with the group, and (7) specific issues from their culture that may impact an indigenous congregation.

Primary Missional Role Using this Report

Apostolic gifted believers seek to develop venues in which they and other believers may build relationships with non-believers. The MISSIONDEX report provides an understanding of the cultural bridges, barriers and themes that arise from the cultures of specific groups of people within the community. Shared places and projects along with media information enable apostolic believers to better understand how to create naturally-occurring opportunities for building relationships with unreached peoples.

Research Question

How do you become connected with particular groups of people in your community?

Report Description

The MISSIONDEX report provides 497 data variables on more than 250 pages of data and worksheets to enable churches to discover ways to cultivate relationships with specific people groups in their community. Each report is customized based upon a defined missional area which could be a ring distance, drive-time, a custom polygon, or which could be based upon a level of geography such as census blockgroup, census tract, zip code, city or town, county, MSA, etc.

Report Objective

To assist congregations in developing meaningful relationships with nonbelievers within specific cultural groups and mobilizing specific prayer initiatives for each of these ethnic and social groups in their community.

Report Contents

Cultural Bridges – Activities, Interests & Opinions (253 var.)

A TRIBALDEX custom map showing the top 20 MOSAIC Lifestyle Segments at the microgrid layer within an 8 mile radius of an intersection

• Computer Use Bridges within each lifestyle enclave – 16 variables
• Internet Use Bridges within each lifestyle enclave – 32 variables
• Sports Participation Bridges within each lifestyle enclave – 54 variables

-(Athletic Sports (5); Combat Sports (3); Land Sports (8); Racquet Sports (2); Skating Sports (5); Snow Sports (4); Target Sports (4); Team Sports (7); Vehicle Sports (5); Water Sports (11))

• Sports Attendance Bridges within each lifestyle enclave – 24 variables
• Event Performance Bridges within each lifestyle enclave – 8 variables
• Leisure Activity Bridges within each lifestyle enclave – 28 variables
• Auto Related Bridges within each lifestyle enclave – 5 variables
• Health Related Bridges within each lifestyle enclave – 54 variables

-(Prescription Drug Use (24); Doctor Visits (8); Diet Control Reasons (14); Diet Control Measures (8))

• Attitudinal Bridges within each lifestyle enclave – 32 variables

-(Community & Social Issues (8); Personal Issues (16); Faith Issues (4); People Issues (4))

Cultural Barriers – Values, Attitudes & Behaviors (33 var.)

The TRIBALDEX report provides data for each MOSAIC segment (at the microgrid layer) within the ministry study area. In this custom example, the Ethnoscape and Demoscape data is given for the F03 Southern Blues segment within the 8 mile ring of an intersection -- and every other segment, individually, within the ministry study area.

• Behavioral Barriers within each lifestyle enclave – 4 variables
• Intrinsic Attitudinal Barriers within each lifestyle enclave – 12 variables
• Extrinsic Attitudinal Barriers within each lifestyle enclave – 12 variables
• Churchianity Perception Barriers within each lifestyle enclave – 5 variables

Cultural Themes – Contextual Messages (24 variables)

• Attitudes within each lifestyle enclave

Shared Places – Social Spaces (12 variables)

• Restaurant Dining types within each lifestyle enclaves

Shared Periods – Optimal Times (43 variables)

• Media Usage Time Periods within each lifestyle enclave – 32 variables
• Restaurant Usage Time Periods within each lifestyle enclave – 21 variables

Shared Projects – Common Causes (24 variables)

• Community Involvement within each lifestyle enclave – 16 variables

-(Civic Membership (8); Civic Activities (8))

• Political Involvement within each lifestyle enclave – 8 variables

Indigenous Communication Issues (108 variables)

• Print Media within each lifestyle enclave – 52 variables

-(Books (15); Magazines (24); Newspapers (13))

• Radio Media within each lifestyle enclave – 24 variables
• Television Media within each lifestyle enclave – 32 variables

Report Worksheets

The worksheets provide a process to discover specific ways in which the participants can lead their churches to penetrate lostness within the social networks of their community target groups.

Report Training

Training in Contextual Evangelization Methods is included in the iFOCUS Basic Training process. After dealing with the biblical and missiological foundations, the participants begin to identify the cultural bridges to use, the cultural barriers to anticipate, and the cultural themes that arise from within the community cultural groups that they can use to explain the gospel. They also discover where to “hang out” with their target group, when they should hang out, and how to get involved in the community with their target group. Knowing what media their target group uses and when they use it enables the participants to communicate more effectively.

Report Donation

Minimum donation required